The Museu do Douro as a territory museum represents the natural and cultural heritage of the Douro Demarcated Region. enlisted as World Heritage by UNESCO as an evolving and living cultural landscape. The building is located in the city of Peso da Régua and is the result of an intervention in one of the most remarkable buildings in the history of the Douro Demarcated Region of the XVIII century – the Casa da Companhia. The Museum holds the memories and identity of this wine region and is. simultaneously. an instrument that values the activities associated to viticulture. cultural tourism and wine tourism.